Certificate of Completion TC-MjM1MjI2fCp8NzQ0NQ
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Certificate of Completion

Is presented to:

Roberto Véjar

For successfully completing:

Brand & Consumer Psychology Masterclass

Instructor

Holger E. Metzger

URL

https://teachlr.com/certificate/TC-MjM1MjI2fCp8NzQ0NQ

Issued on July 23, 2020Certificate N° TC-MjM1MjI2fCp8NzQ0NQ
  • Objectives
  • Effectively Decode People's real Psychological & Emotional Needs
  • Create a stronger Brand Story that Persuades Emotionally
  • Effectively Control the critical Emotional Impact of your Brand Communication
  • Successfully turn People into committed Fans and Loyal Customers
  • Content
  • Chapter 1: Chapter 1: Successful Brands address Specific Emotional Needs
    1. 1 Lesson: Introduction
    2. 2 Lesson: Why Brands Fail to attract (enough) Consumers
    3. 3 Lesson: What People Really Need - and what a Brand Experience must address
  • Chapter 2: Chapter 2: Critical Insights: Understand Consumer Perceptions & Needs
    1. 1 Lesson: Understand People's Emotional Frames & Psycho-dynamic Relationships
    2. 2 Lesson: Understand the Impact of People's Self-Narratives on Navigating Life
  • Chapter 3: Chapter 3: Create an Effective Brand Narrative to Fuel Emotional Motivation
    1. 1 Lesson: Create a Sharp Thematic Angle for Compelling Brand Experience
    2. 2 Lesson: Protect Brand Consistency in the Celeb & Influencer Age
  • Chapter 4: Chapter 4: Communication Psychology ? How to Pull instead of Push
    1. 1 Lesson: Deploy the Psychological Power of Dramatic Brand Storytelling
    2. 2 Lesson: Create an Irresistible Story for an Irresistible Brand Experience
    3. 3 Lesson: Turn Fans into loyal Customers via the Brand's ?Must See? Story